Canadian Lithium & tech report
This dashboard analyzes public sentiment and social media engagement around ESG (Environmental, Social, Governance), lithium, and a specific energy company using real-time Twitter data. It examines emotions, trending hashtags, and post timing, while breaking down who’s participating in the conversation and what topics are gaining traction. The goal is to understand how the public views lithium extraction and its environmental implications and how that sentiment shifts over time.
(Summary of dashboard insights below visualizations)
Dashboard Key Insights
The analysis shows that negative sentiment remains dominant, but positive emotion has grown by 33 percent, largely influenced by a 250 percent increase in sentiment for the featured company. Joy and surprise saw significant spikes before dropping again, pointing to fast-changing reactions linked to public developments.
Engagement is highest between 6 and 8 AM, with Monday and Thursday showing the most activity. These time slots are key for reaching the most responsive audience. Twitter remains the most active platform, where topics such as mining sustainability, renewable energy, and environmental safety are central to the discussion.
Most of the conversation is being driven by men, who make up 69 percent of participants. There is also a rise in new voices, with 25,000 unique users contributing this month. Word clouds and hashtag trends reveal growing attention on green energy, extraction methods, and public trust.
These patterns point to rising awareness around lithium’s environmental impact. Content strategies that focus on safety, sustainability, and transparency are more likely to align with public concerns and gain stronger engagement.