diamond mining sector Report
This report analyzes digital performance, user behavior, and competitor benchmarks for a diamond mining company known for recovering and selling rare, high-value stones. The aim was to identify key gaps in traffic, engagement, and messaging to help the company sharpen its online presence and better convert interest into action. The business intelligence work draws attention to a steep decline in visibility and suggests areas where the site and strategy could better serve both investors and potential customers.
(Summary of dashboard insights below visualizations)
Dashboard Key Insights
The analysis reveals that while users spend over three minutes on the site per visit—a promising indicator—the number has fallen by 72% recently. This drop, along with a 56% decrease in total visits and a 57% decline in organic traffic, suggests the site is no longer pulling in new interest or showing up in search results as it used to.
Bounce rate remains high at 49%, meaning nearly half of users leave quickly without engaging. This likely points to an unclear value proposition or a disconnect between what users expect and what they find. The site also offers a virtual reality mine tour, but it doesn’t seem to lead visitors toward action, such as investment opportunities or stock tracking. This signals the need for clearer user pathways and conversion points.
Site health is another concern. Broken links, warnings, and a general lack of technical upkeep are affecting both SEO and user experience. Competitor comparisons show others in the sector achieving longer visit durations, lower bounce rates, and more consistent traffic, even with smaller market share. This implies stronger keyword strategies and better engagement funnels.
In short, there’s room for major improvement. From optimizing SEO to refining the customer journey and reviewing how digital content aligns with investor goals, these insights open up clear next steps to help the company strengthen its digital voice in a competitive market.