Investor Relations project
This report looks into the digital footprint and performance of an investor relations firm that supports public companies by promoting their communications, webinars, and market visibility. It examines how the firm is currently positioned online and whether it is effectively reaching potential investors, partners, and a broader audience. While there is strong involvement in client-facing activity, the report highlights areas where public engagement is limited and where more strategic outreach could make a difference.
(Summary of insights below visualizations)
Key Insights
Most of the site’s traffic comes from direct sources, meaning visitors already know about the company, likely through referrals or existing clients. But when they land on the site, they leave quickly. The average session lasts under 40 seconds, and the bounce rate sits above 86 percent. At the same time, organic search visibility on Google has dropped by nearly 49 percent this year, pointing to a lack of SEO strength and limited reach to new audiences.
Social media reflects a similar story. Twitter activity is low, with an average of just four engagements per post. Most content is focused on client events or announcements, which brings some visibility but rarely sparks outside conversation. Video is another missed opportunity. A recent virtual conference drew more than a thousand views, but there’s little follow-up or promotional strategy to build on that momentum, and no active YouTube ads to amplify reach.
Meanwhile, other firms in the space are pulling ahead. Competitors are using paid ads, building stronger backlink networks, and showing up in broader investor conversations. This company’s content, on the other hand, is almost entirely client-centric, with very little presence beyond its immediate circle.
Overall, the data points to a company that has strong relationships but limited public visibility. A more proactive digital strategy, with clearer messaging, better SEO, and outreach beyond its own clients, could help it stand out and connect with a wider investment community.