I created this Tableau dashboard to better understand how regional sales performance ties into individual employee outcomes. The project looks at how five core product categories perform across different regions, while also comparing employee sales totals against their salaries and overall contribution. This gave me a chance to evaluate both team and product-level performance from multiple angles.
(Summary of dashboard insights below visualization)
Dashboard Key Insights
This dashboard tells a layered story about how regional trends, employee performance, and product preferences come together to shape sales outcomes. The NE region consistently leads in both revenue and product variety, while other regions like SE and NW contribute more selectively. Thermal vests alone brought in over half a million dollars in the SW, pointing to strong seasonal or regional demand that could inform future inventory planning.
At the employee level, high total sales don’t always correlate with higher salaries. In fact, a few mid-salary team members are outperforming peers with larger paychecks. The scatterplot makes this tension visible, surfacing real opportunities to revisit compensation, identify undervalued talent, or guide performance coaching where it’s most needed.
Products like v-neck sweaters and polo sweatshirts show consistently strong performance across several regions, indicating stable demand and wide appeal. In contrast, short-term supplement packs generate less revenue and appear more limited in their reach. These trends help clarify which product lines deliver reliable value and which may benefit from adjustments in positioning, pricing, or promotional strategy.
More broadly, the dashboard reinforces that overall performance is shaped by the combination of regional dynamics, employee productivity, and product portfolio. Each of these factors contributes to outcomes in different ways, and their interaction can either strengthen results or introduce inefficiencies. Understanding how these elements align allows for more focused decisions in areas like staffing, product planning, and performance management.